Is Pinterest a good marketing platform for your business?

Is Pinterest a Good Marketing Platform for Your Business? Is Pinterest still worth it in 2026? Is Pinterest still worth it for driving blog traffic in 2026? We work with lots of bloggers, creators and coaches that heavily rely on Pinterest for website or blog traffic. And we have a lot of them wondering if Pinterest is still as good and worth the effort. The recent rumours and speculations about OpenAI making plans to acquire Pinterest have added to this worry and anxiety. Pinterest has changed a lot, so we totally get why they are worried.

As a coach, blogger, TPT seller, teacher/educator, creator, and creative business owner, you could be using Pinterest to grow your blog or website traffic and make more money in your business.

Has this been on your mind lately, or have you found yourself asking, “Is Pinterest actually worth my time… or am I just adding another platform to my already full plate?” As a blogger, TPT seller, creator, business owner or coach, chances are you’ve heard people rave about Pinterest. You’ve probably also heard the opposite: “Pinterest is dead,” “It’s only for recipes,” or “You need to pin 50 times a day to see results.”

Well, you have landed in the right place. In this post, I’m giving you four questions to ask yourself when considering using Pinterest as a platform to grow your blog or business.

These questions will help you determine if Pinterest marketing will work for you and if it would be a good fit for your business.

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4 Questions to Help You Determine If Pinterest Is a Good Fit for Your Business

Not every business needs Pinterest, and that’s okay. Before you invest time, energy, or money into Pinterest, pause and ask yourself these questions honestly. Pinterest works best when there’s alignment between the platform, your audience, and your business model.

1. Is Your Ideal Client or Audience Spending Time on Pinterest?

Many times, we have clients come to us to help manage their Pinterest accounts. And just one look at their business or niche, we already know that this business won’t do well on the platform because their audience and ideal clients aren’t spending time on Pinterest.

The first thing we do with businesses and coaches who approach us is help them figure out whether Pinterest is a good platform for them, and this is what I want you to consider and answer for yourself: Is your ideal audience using Pinterest? Is your ideal client already spending time on Pinterest?

I know. This is very basic and common knowledge, right? Well, no conversation about whether or not Pinterest is a good marketing platform for your business would be complete without this one.

Because let’s get one thing clear: If your ideal audience isn’t on Pinterest, your strategy won’t work, no matter how good your designs are. You might be unlucky and hire a VA or Pinterest manager who just keeps taking your money month after month until you’re tired of not seeing your desired result.

Let’s answer this question with some stats:

• As of Nov 2025, 70% of Pinterest users identify as female. (Source: Statista)
• Around 40 per cent of these users are women aged between 18 and 34 years. (Source: Statista)
• As of October 2025, the United States had the largest Pinterest users – approximately 96.9 million, making the US the largest market for businesses looking to promote on Pinterest (Source: Statista)
• 46% of U.S. women adults use Pinterest (Source: Statista)
• Pinterest is mainly used as a source of inspiration and motivation (Source: Convince and convert)
• 34% of Pinterest users earn between $50,000 and $75,000 a year. (Source: Ignite Study) 
• 85% of Pinners also claim to use the platform to plan new projects. (Source: Pinterest)

What This Means for You: Pinterest is mostly women ages 18-34, and most users are in the US and have a higher than average annual income (AAI) as compared to users of other social media platforms.

Over here at Pin Blog Assist, we work with a lot of bloggers, creative businesses, educational creators or TPT sellers and online coaches (fitness, health and wellness coaches, relationship coaches…). Our done-for-you Pinterest services, SEO blog writing services and blog management services are geared toward them. And, generally, the ideal clients for our target audience can afford their products and services, so these stats are somewhat relevant.

So, generally, if your target audience or clients are predominantly women, or the men in their lives, you will find Pinterest to be a fit for your business.

Let’s move on to the other 3…

2. Are People Searching on Pinterest for What You Sell or Offer?

This is the question that usually answers everything.

Whenever a blogger, coach, or creator asks me, “Do you think Pinterest would work for my business?” this is where I always start. Not with pin designs. Not with posting frequency. But with search behavior.

Because if people aren’t searching for what you sell, create or offer on Pinterest, the platform won’t move the needle, no matter how much effort you put in. And if they are searching? Pinterest can become one of the most reliable visibility channels in your business.

We’ve had several clients come to us hoping to drive traffic and make sales through Pinterest. In some cases, after reviewing their business, products, and services, it’s clear that Pinterest isn’t the right fit for them at that stage. While we always explain this upfront, some still choose to move forward on their own. Unfortunately, that often leads to spending time and money without seeing the results they expected, and understandably, feeling disappointed.

So let’s talk about why this matters and how to think through it properly.

At its core, Pinterest is a search engine. A visual one, yes, but still a search engine. People go there with questions, goals, and problems they’re trying to solve. As a business owner, your role on Pinterest isn’t to “go viral.” Your goal is to make sure your content appears when someone searches for the exact thing you help with.

Pinterest searches are often broader and more exploratory than Google searches.

That means:

• People search earlier in their decision-making process
• They’re open to discovering new creators, businesses, products or services
• Smaller brands can still rank and get visibility

If your offers can be connected to: questions, problems, desires, goals, there’s almost always a Pinterest search opportunity, even if the keywords aren’t obvious at first.

That means when someone types in searches related to:

• the products or services you sell
• the problems you help people work through
• the topics you teach or write about
• the expertise you’re known for
• the free resources or paid offers you provide…

…your content has the opportunity to show up.

And that’s the real question you need to answer honestly: Are your ideal people actually using Pinterest to search for the kinds of things you offer?

Now, let’s address a common assumption that often gets in the way.

Some business owners still think Pinterest is limited to recipes, crafts, weddings, and home décor. That may have been closer to the truth years ago, but it’s no longer accurate today.

Pinterest has grown significantly over the last decade, not just in size, but in how people use it. As more users joined the platform, search behavior expanded too. Today, people use Pinterest to research health topics, business ideas, personal growth, education resources, money strategies, relationships, and so much more.

The bigger takeaway here is this: Don’t assume your content isn’t being searched on Pinterest. That assumption alone stops many people from ever trying, even when there’s real opportunity waiting for them.

Instead of guessing, the smarter move is to check. Pinterest makes it possible to see what people are searching for, and with a bit of guidance, that research is surprisingly simple.

Read how to see if your audience is on Pinterest

Once you understand how to look at search suggestions, keyword patterns, and content categories, you can quickly tell whether Pinterest is a viable channel for your business before you invest heavily into it.

So as you’re evaluating whether Pinterest marketing makes sense for you, keep coming back to this question:
Are people already searching for what I offer on Pinterest? We can help you make a decision when you hire us to audit and create a workable Pinterest strategy for your business.

If the answer is yes, even in a broader or indirect way, Pinterest may be far more powerful for your business than you expect.

Okay. So, the second question we want you to ask yourself (when you’re trying to decide if you should invest in Pinterest marketing, or if Pinterest Marketing is right for you or if Pinterest is a good marketing platform for your business) is… Are your people searching for your products or services on Pinterest?

And now we know that you can answer this question for yourself by doing some research on Pinterest, and it’s pretty simple to do. (You just have to know how to do it, which is what we show you in this post.

3. Can Your Content Live and Work for Months (Not Just Days)?

One of the biggest mindset shifts people have to make before using Pinterest successfully is understanding this: Pinterest is not built for fast trends, daily updates, or constant visibility.

If you’re used to platforms where content peaks quickly and disappears just as fast, Pinterest will feel different, and honestly, that’s what makes it so powerful.

Pinterest favors content that has staying power. Content that still makes sense weeks or months after it’s published. Content that continues to help someone long after you hit “publish.”

So take a step back and look at what you create.

If your content is evergreen or semi-evergreen, meaning it doesn’t expire after a few days, Pinterest can continue showing it to new people over time. The same pin can resurface again and again in search results, recommendations, and related content, long after you’ve moved on to your next project.

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This is exactly why Pinterest works so well for things like home, outfit, beauty or decor inspiration, crafts, recipes, DIY projects, blog posts, lesson plans, printables, step-by-step guides, how-to tips, and services that offer a clear transformation or outcome. These are the kinds of resources people search for repeatedly, save for later, and come back to when they’re ready to take action.

And this is where Pinterest quietly outperforms most social platforms.

On Instagram or TikTok, your content might get attention for a day, maybe a week if you’re lucky. On Pinterest, that same piece of content can bring traffic for months, sometimes even years, like the pins in the screenshot above, especially when it’s tied to a real problem someone is actively trying to solve.

Now, that doesn’t mean Pinterest replaces every other platform.

If your business depends heavily on urgency, flash sales, limited-time launches, or real-time commentary, Pinterest may not be your primary growth channel. But even in those cases, Pinterest can still play a supporting role by driving steady awareness, warming up your audience, and filling the top of your funnel over time.

Which brings us to the final question you need to ask yourself before committing to Pinterest.

Because even evergreen content won’t work on Pinterest unless you’re aligned with how the platform actually markets content. And that leads us to this:

4. Are You Committed to an Attraction Marketing Model?

This question is where everything comes together.

Pinterest doesn’t reward interruption marketing. It doesn’t favor chasing trends, pushing offers nonstop, the immediate need to sell or make back your investment, or trying to “convince” people to buy. Instead, Pinterest is built around attraction, meeting people when they’re already looking for help, ideas, or solutions.

In practical terms, that means Pinterest works best when you’re willing to lead with value first. Attraction marketing on Pinterest looks like this:

• You create content that answers real questions or inspires an action,
• You teach, explain, guide, or simplify something
• You position your offer as the natural next step, not the opening line

This is why Pinterest fits so naturally with bloggers, businesses with blogs, educators, TPT sellers, creators, and coaches. Your audience isn’t just browsing for entertainment. They’re planning, researching, and problem-solving. And Pinterest gives you the opportunity to show up before they’re ready to buy, when trust is being formed.

One of the most powerful things about Pinterest is that it allows your content to do the heavy lifting for you.

Instead of showing up every day to remind people you exist, your blog posts, resources, lesson ideas, guides, and frameworks work quietly in the background. Someone finds your content through search. They save it. They come back to it. And by the time they click through to your site, they’re already interested and ready to buy or hire you. This is a warm lead, not cold.

But this only works if you’re comfortable creating content that’s designed to help first.

If your business model is built entirely on urgency, pressure, or fast conversions, Pinterest may feel slow at first. But if you’re willing to play the long game, create the type of content that Pinterest loves, building visibility, trust, and authority over time, Pinterest can become one of the most sustainable marketing platforms in your business.

And that’s the keyword here: sustainable. Pinterest rewards clarity, consistency, and usefulness. Not trends. Not noise.

If that sounds like how you want to market your business, Pinterest isn’t just a good option, it’s a strategic one.

So… Does reading this post offer you some clarity?

Do you feel like you now have an answer to the question this post started with… “Is Pinterest a good marketing platform for your business?”

In summary, here are the 4 questions to ask yourself to find out if Pinterest is a good platform to market your business on:

• Is your ideal audience already spending time on Pinterest?
• Are people actively searching on Pinterest for what you offer and help with?
• Can your content live and work for months (not just days)?
• Are you willing to use an attraction-first marketing approach?

If you’re leaning toward “yes” for your business, here’s what to do next.

Ready to Use Pinterest to Attract the Right Clients (Without Posting Every Day)?

If you’ve worked through these questions and found yourself nodding along, chances are Pinterest already makes sense for your business; you just don’t want to waste time guessing your way through it.

That’s where we come in.

At Pin Blog Assist (PBA), we don’t treat Pinterest like a social media app. We treat it like what it actually is: a long-term discovery and traffic platform built on search, strategy, and content that converts.

We help businesses with blogs, bloggers, TPT sellers, creators, and coaches:

• Build Pinterest profiles that attract the right audience
• Create SEO-driven pin strategies that support long-term growth
• Turn existing content into traffic, leads, and clients
• Stop feeling like Pinterest is a guessing game

No trend chasing. No random pinning. No wasted effort. If you’re ready to use Pinterest intentionally, as part of a bigger marketing system that supports your business instead of draining it, we’d love to help.

Explore our services and see how we can help you turn your existing content into steady traffic, leads, and clients.
View Pinterest Services to see how we can support your Pinterest growth at Pin Blog Assist and take the next step with clarity and confidence.